initiatives as future work
It is its future work that drives Stordes.
Our deep aspiration is to look for what is yet to be discovered and created. To that end Stordes develops and will develop a wide variety of initiatives. We will initiate work together with specific clients. We will look into specific subjects that are close to us and define initiatives accordingly. On other occasions we will develop opportunities to engage with multiple audiences and clients to explore particular aspects of organisations as works of art.
These initiatives will vary in form, subject and outcome.
Stordes precludes an explicit portfolio of services to be rendered to its clients, because we want to keep an open mind to what is needed to be done. The believe that only in its uniqueness an organisation can become a work of art, makes that an imperative position. Speaking about initiatives supports the idea of consciously producing new work, always.
Nevertheless, a lot can be said about these initiatives. About how the context and the activities involved shape and define an initiative. And about the references that influence and direct the content and outcome of an initiative.
context
Any initiative is set in a context. The context explains what the initiative is about. That context needs to be specified. It is a critical interpretation of the environment the initiative is set in. It deals with organisations, people, audiences, physical and mental environments, the world itself and the aspects of the human condition.
The context is always distinct for every initiative, although it might in its occurrence remain ambiguous and layered. The context holds the possibilities of questions and novel expression.
Defining that context is an important activity in any initiative, both as an autonomous process as in the interaction with the client.
activities
It are the activities that constitute an initiative. Activities which can be many things, such as interactions, interventions, making, thinking, talking, looking, but in the end they result into something. The activities have an open ended character in the sense that we do not know in advance what the precise outcome will be and we are consciously open to what evolves and how that influences the precise doing.
In practise there is for every initiative always a distinct set up, an approach, a work plan, a feeling of size, a collection of activities, a picture of people involved, a proposal for the artists to collaborate with, a timeline, suggestions for the materialisation of outcomes.
In the client related initiatives this set up in the form of a commercial proposal is an important piece of the work. It is part of the context to work from.
references
There is a number of ideas and concepts which guide the initiatives and inspire the creation of content. These references originate from our fascination and our wonder about the world that surrounds us.
The most important reference is the arts, by far.
Art as power is an undeniable constant in our work.
Additional references help us specifically to explore and make sense of the numerous dimensions of an organisation. They contribute to define contexts and offer stepping stones for critical thinking and creation. These references evolve and dissolve over time.
hoover over the pictures for the references