freedom applied

an intervention to evoke a curiosity for the freedom of the artist

and to mirror that in an initiative in a marketing leader’s practice

part of the proposal for the interventions:

‘The program is aimed at converting experience into action. After all, it is through action that new insights become visible and tangible.

The new insights are evoked by actively letting art work on you and saying something about it based on two concrete questions. We share those insights with each other.

With the right briefing, everyone starts thinking about what that means and how to translate it into a specific aspect of their own actions in the setting of their own team and vis-a-vis peers and managers.

If you show that intention to a larger audience with your own and challenging images, the need to actually work on it is reinforced.’

the exhibition ‘all eyes, we are the collection’ of the akzonobel art foundation provided a great place to experience contemporary art