the art & state of mind ecosystem

Stordes made a design to activate the art collection of a leading Dutch health insurer.

The context was using the art collection to engage employees in an awareness of their state of mind. The importance of a sound state of mind would increase the joy and productivity of the employees and prevent unhealthy stress levels in the work environment.

4 interventions

Stordes developed four interventions using the art collections based on the notion that in the perception of art there is no right or wrong. Employees were invited to see ad experience the freedom of art and to feel the liberty to determine their own position. They become aware of their state of mind and the freedom to take control.

frame the frame

various settings to create special attention for a work of art: a moment of silence to think about your environment and yourself

literally framing the view

moments of ‘nothingness’

reversing the many moments where you are forced to wait

legitimise doing nothing while being with one work of art while drinking a cup of coffee

embrace the freedom to choose, together

choose three works of art that help to set the state of mind for complex and difficult meeting

choosing the images

working with a liberated spirit

working with a free spirit in a production oriented environment

four steps nurtured by the arts: looking, make, apply, show