Strategic Icons

Thematic strategic pieces. Self-standing artworks in the world of strategy.

stordes’ work

The idea that through insurance we can beat fate. It states an existential concept about the benefit of insurance.


wonder of insurance. pdf

Wonder of insurance

A manifesto about the importance of meaning in the application of big data. A revaluation of big data in respect of a celebration of the whole man and a plea for extreme pull in applying information technology.


big data, big soul. pdf

Big data, big soul

A study into the meaning of graphical representations of organisations. A set of 200 graphics show that a graph is not meaningless and that there are many new ways to represent the essential aspects of an organisations.


2013, an animated video.

Graphical thinking on organisations

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